SICPA SA __ Switzerland
Friday 23/03/2018 __ 09:30-10:00
Session 9 __ Cash in a digital world and the consequences of future disruptive technologies
The Liffey A __ Level 1
Born in 1971, Jean-Yves Ray is a Swiss national and holds a master’s degree in Business Administration from the University of Lausanne.
He joined the Security Inks and Solutions Division of SICPA in 2001 as Marketing Manager and was appointed Marketing Director in 2010, to head a multidisciplinary marketing team dedicated to banknotes, identity solutions and security documents activities.
In his current function, Jean-Yves is responsible for communication, design services, market intelligence and product management, as well as a number of transversal strategic initiatives.
Technology and humanity: keeping cash competitive in an evolving digital world
Cash has proven its resilience and utility over the centuries. It has also shown how technological innovation has contributed to its competitiveness in the burgeoning jungle of digital payments. Cash is still the number one payment method worldwide and its attributes go beyond payment.